Case Study: BMW and MINI

AUPEO! iPhone app available for all current BMW and MINI models

The AUPEO! Personal Radio iPhone app is available for all current BMW and MINI models. Following the launch of the Pandora and MOG music services for the US product range in 2011, the BMW and MINI Connected Apps options will allow customers in Europe, too, to enjoy their own personal music service.

AUPEO! enables customers to listen to personalised radio compiled from a database of more than 150 curated stations. They can start the app by selecting an artist, a genre or they can use the Mood Tuner function, which selects tracks according to mood. They can skip to the next song at any time, pause, and adjust the stream to your taste by pressing the “Love” and “Ban” buttons.

The AUPEO! app for the Apple iPhone is downloadable from the iTunes App Store at It can be used in all current BMW models equipped with the Apps option, and in all MINI models equipped with the MINI Connected option.

The BMW Apps option provides extensive, application-based integration of the Apple iPhone into BMW models. A host of infotainment functions can be integrated seamlessly into the car, where they can be operated easily and intuitively using the iDrive system.

In MINI models, the Apple iPhone can be integrated using the MINI Connected App. The extensive MINI Connected functionality, supplemented by third-party apps, allows MINI customers to stay connected at all times, in ever new ways, and so enrich their driving experience.

The app concept allows the BMW Group to integrate not only its own applications – like the BMW Connected App or MINI Connected – into the car, but also third-party apps from external providers. By opening up the platform to apps from other providers, the BMW Group is once again demonstrating its leadership in the integration of mobile devices and internet-based services into the car. Development times are getting ever shorter, and the product range wider and increasingly customised. In particular, the diversity of this technology caters optimally to local needs. The BMW Group has a longstanding role as a leading innovator in the in-car integration of consumer electronics devices. In 2004 the Group became the world’s first carmaker to integrate the Apple iPod into its in-car audio system. And ahead of the market launch of the iPhone, in 2007, the BMW Group went on to unveil the first technology for integrating the iPhone into its in-car infotainment system.


Filed under: Case Studies

March 22, 2012


Case Studies