Case Study: Mercedes-Benz

Mercedes-Benz puts the iPhone on wheels

Mercedes-Benz has now integrated the iPhone comprehensively into the user experience of the new A-Class. Thanks to the integration of a concept Mercedes-Benz App which will enable “Digital DriveStyle“, developed in-house, together with the „Drive Kit Plus for the iPhone“, drivers will be able to access all the key content from their iPhone through the in-vehicle display and enjoy safe and convenient operation of the iPhone via the controller on the center armrest.

This seamless integration of the iPhone into the vehicle, in conjunction with the new revolutionary user interface design, means that Mercedes-Benz is now able to offer the Facebook generation its natural home on four wheels, in the form of the new A-Class. Along with Facebook, Twitter and so on, the „Drive Kit Plus for the iPhone“ supporting future Mercedes-Benz Apps, offering further services and content to transition the digital lifestyle into a „Digital DriveStyle“. Highlights include Personalised internet radio by AUPEO! Personal Radio, which offers radio stations that compile an individual program for listeners and recommends similar music by genre or artists based on personal taste.

Mercedes-Benz is firmly convinced that the future lies with cloud computing. The software used in the COMAND Online applications is not stored in the vehicle, but runs off the Daimler Vehicle Backend. The advantage of this is that applications can be continually updated in the cloud, and new applications released to Mercedes-Benz customers, without the need to visit a workshop.
In this sense on March 31st, 2012 a new Mercedes-Benz App to access News will be available to COMAND Online customers.

Filed under: Case Studies

March 22, 2012


Case Studies